Game theory on dating
More than anything else, it is the increase in the number of profiles actively considered on Tinder that has been the reason for its success.
Tinder’s single file presentation of people as photo cards to either like or not (no sitting on the fence or ignoring them) meant that its users were interacting with, and giving a verdict on, far more people than ever before.
It attempts to fathom the great mystery of human behavior and the choices we make when the success or outcome of those choices depends on other people's choices.
And nowhere are those choices more at risk and more reliant on others than in the convoluted dance of dating and sex.
Also, there must be a reward and cost associated with your choice of action. He goes for the middle button, but then his prefrontal cortex reminds him that he has impulse control (just) and he uses the right-hand button. He ends up using the middle button more often but uses the right one a fair bit too. Most users simply searched, browsed and interacted with only a tiny subset of the people on the sites.Tinder’s breakthrough was to make swiping the way to find people.The women, on the other hand, had to accept or turn down the gift and then choose whether to sleep with the guy.